Omnichannel MarTech for an e-commerce giant

Industries

E-commerce, Advertising, Digital marketplace, Marketing

Services

Full-stack development, Software testing, QA and software testingautomation, Mobile development

Solutions

Enterprise applicationsolution, API, Data pipelines, Test automation

Technologies

Java, Scala, Ruby, HTML5, Swift, Objective-C, JavaScript, Apache Hive, Sinatra, Scala, Kafka, Gatling, SBT

Outcomes
and highlights

Less than 100-millisecond overhead achieved for data processing
Record-breaking Black Friday and Cyber Monday sales reported by the client through broader customer reach, contributing to 25% YoY growth
4.1-star rating on Trustpilot, 4.2 stars on Influencer, and 9.6 stars on BritainReviews earned by the company thanks to UX improvements unlocked through A/B testing

Solutions overview

Project overview

A/B testing at a scale of 87 million e-shoppers

We designed the system in close collaboration with the client’s internal team, using RESTful principles and microservices to ensure scalability, maintainability, and performance. Our experts delivered the solutions following test-driven development, SCRUM, and continuous integration to establish and maintain an effective, frictionless product development process.

Key deliverables

Architecture and full-stack development of an omnichannel A/B testing system with REST and microservices
Data collection solutions interfacing with a data warehouse, leveraging stream processing, and keeping the overhead under 100 milliseconds per request
Complete coverage with unit, performance, and UI tests for each part of the system

Technologies